Latest SEO News

Stay up to date with the latest from Google and Bing, get DIY SEO tips, and see what the team’s been up to. Whether you’re managing SEO solo or just curious about what’s changing in search, we’ve got you covered.

Illustration showing how brand signals, structured content, and third-party mentions influence visibility in AI-generated search answers

23rd April 2026

GEO Is Moving From Experiment To Operating Model
Search marketing visual showing how technical SEO issues and poor user experience can damage trust signals in Google.

15th April 2026

Google’s New Spam Policy Explained
Healthcare trust architecture checklist with doctor profiles, verified credentials, patient reviews and local clinic details

6th April 2026

Core Update Drift
Local search results showing AI-generated recommendation influencing user choice before Map Pack interaction

3rd April 2026

Why Ranking #1 in the Map Pack No Longer Guarantees Traffic
Google Is Extracting Answers, Not Ranking Pages.

1st April 2026

Google Is Extracting Answers, Not Ranking Pages
20 Hour Spam Update

31st March 2026

Googles 20 Hour Spam Update
Google TLD Disavow Update

19th March 2026

Google’s Disavow Tool Just Got More Powerful
Merchant Center feeds determine which products appear in Shopping listings and product panels.

13th March 2026

Why Product Data Optimisation Is Becoming an SEO Discipline
Feb 2026 Core Update Insights

9th February 2026

February 2026 Discover Core Update
If you treat AI Overviews as a design change, you will miss what they really are.

12th January 2026

AI Overviews: What Marketers Must Know
AI SEO weighs brand mentions and context, not just backlinks.

9th January 2026

Brand Mentions: The New Link Building for AI SEO
Instead of Share of Voice, brands now compete for Share of Model.

30th December 2025

How to Measure Brand Visibility in AI Search