March 13, 2026
Why Product Data Optimisation Is Becoming an SEO Discipline
For years, product feeds lived in the paid ads department. If a retailer wanted to improve Google Shopping performance, someone in PPC would tweak product titles, fix feed errors, and adjust attributes inside Google Merchant Center. SEO teams rarely touched it but now, that separation is starting to break. Google no longer treats product data […]
November 25, 2025
The AI Evolution of SEO
Embracing New Search Strategies for 2026 The shift toward AI driven search is the biggest change the SEO industry has ever seen, and it is happening faster than most businesses realise. With the introduction of AI Overviews, SGE style search results and conversational assistants powered by models like Gemini and ChatGPT, search is no longer […]
November 24, 2025
Agency vs In-House SEO
TL;DR Hiring an internal SEO specialist is excellent for brand immersion and control, provided the business has the budget to support them with tools and a wider team. However, for most businesses, an SEO agency delivers faster results, lower overheads, and immediate access to a specialist team of experts. Modern SEO is no longer a […]