April 23, 2026
GEO Is Moving From Experiment To Operating Model
For a while, GEO sat in that awkward category of marketing language that sounded important but still felt slightly unfinished. People knew AI search was changing visibility. They knew tools like ChatGPT, Gemini, Perplexity and AI Overviews were starting to shape discovery. But a lot of the conversation still felt broad, fuzzy, and a bit […]
January 12, 2026
AI Overviews: What Marketers Must Know
For years, the search strategy was simple enough. Rank well, earn the click, keep the user. The page was the destination, and almost every metric in the report revolved around that click. AI Overviews change that. In 2026, a growing share of search journeys is shaped by answers users read without ever leaving the results […]
January 9, 2026
Brand Mentions: The New Link Building for AI SEO
For more than twenty years, SEO treated backlinks as the main currency of trust. If another website linked to you, Google assumed you were credible. Agencies built their service offerings around earning, trading or quietly acquiring links to lift authority. In 2026, things are changing significantly. Search moves away from counting how many links point […]
December 30, 2025
How to Measure Brand Visibility in AI Search
For years, visibility in search was easy to define. Rankings, impressions, clicks, and traffic told a clear story. That model is breaking. As search systems shift towards AI-driven retrieval, brands are being surfaced, summarised, and referenced in ways that do not always result in a traditional click. Visibility still exists, but it is no longer […]