Privacy Policy

Updated 31/10/2025

PunkFox Pty Ltd (ABN: 18 689 272 268) is committed to protecting your privacy in accordance with the Australian Privacy Principles (APPs) set out in the Privacy Act 1988 (Cth). This policy outlines how we manage your personal information (PI).

1. Collection of Personal Information

We only collect Personal Information (PI) that is reasonably necessary for our business functions and activities, primarily to provide our specialised SEO services.

1.1 Types of Information Collected:

We may collect the following PI directly from you or through your interactions with us:

• Identity Data: Client name, email address, phone number, company name, and job title.
• Financial Data: Payment details (used for monthly billing and standing orders).
• Technical Data: IP addresses, browser information, and details of devices used to access our website.

1.2 How We Collect Information:

We collect PI when you voluntarily provide it to us, primarily when you contact us.

• Directly from You: Via email, phone calls, networking events, public speaking engagements, and during the establishment of a client service agreement.
• Indirectly: Through our website analytics and tracking tools when you browse our site.

1.3 eCommerce Project Data:

In the context of eCommerce projects, we may temporarily access and set up payment details and permissions under an agency/developer access level. All control and primary access are returned to the client upon project sign-off. We do not retain primary control over these financial systems.

2. Use and Disclosure of Personal Information

2.1 Purpose of Use:

We use your PI only for the purpose for which it was collected, including:

• Providing our core SEO services and fulfilling contractual obligations.
• Processing monthly payments and invoicing for services rendered.
• Communicating directly with you regarding your service and providing reports.
• Internal record-keeping and business administration.

2.2 Disclosure to Third Parties:

To deliver our services effectively, we may disclose your PI to the following third parties:

• Service Providers: Sub-contractors and consultants assisting with specific project elements.
• Reporting Tools: Third-party analytical tools and platforms (Google, SemRush, Asana) required for analytics and reporting.
• Accounting Software: Used for processing invoices and managing financial records.

2.3 Marketing and Communications:

Our marketing approach is designed for clients to contact us. We do not engage in cold contact or unsolicited marketing. We may use your details for direct client communication related to our ongoing business relationship.

3. Cookies and Tracking Technologies

3.1 Use of Cookies:

Our website uses cookies—small text files placed on your device—to function effectively and enhance your experience. These cookies are used for:

• Site Functionality and Security.
• Website Analytics (e.g., tracking website traffic and usage).
• Targeted Advertising/Remarketing (for our own marketing purposes).

3.2 Third-Party Cookies:

We use third-party tools that may set their own cookies on your device, including:

• Google Analytics and Google Ads (for measurement and advertising).
• LinkedIn Tracking.
• Facebook Pixel.
• Other digital marketing and analytical tools.

You can configure your browser to reject cookies, but this may limit the functionality of our website.

4. Storage, Security, and Data Integrity

4.1 Data Security:

We take reasonable steps to protect your PI from misuse, loss, interference, unauthorised access, modification, or disclosure through:

• Storing information on secure company drives and servers.
• Implementing encryption and strong access controls.
• Providing internal staff training on privacy obligations.

4.2 Location of Data Storage:

All client information is held securely within Australia. Our company drives, reporting tools, and website hosting provider are based in Perth, Western Australia.

4.3 Deletion:

Client data is securely deleted from our company’s drives and systems once the client relationship has been formally terminated and all legal obligations for record retention have been met.

5. Access, Correction, and Deletion of Information

You have the right to access, request correction of, or request deletion of the PI we hold about you.

Process for Request: Should you not want us to store or use your details, you may call us or email us to request immediate access, correction, or deletion of your information. We will act promptly upon receipt of your verifiable request.

Contact Details:

• Phone: +61 08 65581890
• Email: ben@punkfox.com.au

6. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or the way your PI is managed, please contact us at our Perth office using the details provided above.