Latest SEO News

Stay up to date with the latest from Google and Bing, get DIY SEO tips, and see what the team’s been up to. Whether you’re managing SEO solo or just curious about what’s changing in search, we’ve got you covered.

If you treat AI Overviews as a design change, you will miss what they really are.

12th January 2026

AI Overviews: What Marketers Must Know
Feb 2026 Core Update Insights

9th February 2026

February 2026 Discover Core Update
AI SEO weighs brand mentions and context, not just backlinks.

9th January 2026

Brand Mentions: The New Link Building for AI SEO
Instead of Share of Voice, brands now compete for Share of Model.

30th December 2025

How to Measure Brand Visibility in AI Search
Keyword-based brand names introduce what can be described as an ambiguity penalty.

28th December 2025

Why Keyword Brand Names Are a Liability in 2026
The goal is to encourage customers to describe what actually happened.

23rd December 2025

Reputation as Verified Data in 2026
Google updates rarely punish calm businesses.

21st December 2025

Why Panic SEO Fails During Core Updates
Calm SEO Converts Better Long Term

19th December 2025

Updates Reward Clarity, Not Movement
If your SEO strategy is still built only around ranking pages, you are already behind.

18th December 2025

SEO is Now a Retrieval Game
During a core update, Google reassesses quality, intent and proof across the entire local ecosystem.

17th December 2025

What Core Updates Actually Change in the Google Map Pack
oogle, Gemini and other AI-driven systems reshape how results are generated

15th December 2025

Building Brand Entity Authority for E-commerce in the AI Search Era
Google has been improving how links are displayed inside AI-driven results

14th December 2025

Preferred Sources and AI Search