December 28, 2025
Why Keyword Brand Names Are a Liability in 2026
Brand Names, SEO, and Google’s Reality Check Who this affects Startups, rebrands, and business owners are about to spend serious money on a keyword-heavy brand or domain. If you are considering names like “Best Perth Plumber” or “Top SEO Agency Melbourne”, this matters more than you think. In 2026, these names are no longer a […]
December 21, 2025
Why Panic SEO Fails During Core Updates
When a Google algorithm update rolls out, panic spreads quickly. Rankings wobble. Traffic dips. A graph gets shared internally, and suddenly everything feels like it needs fixing. That instinct is understandable. It is also where most SEO damage is done. Google updates rarely punish calm businesses.They punish rushed decisions. The sites that recover fastest are […]
December 19, 2025
Updates Reward Clarity, Not Movement
Every time Google rolls out an algorithm update, the same pattern appears. Rankings move. Traffic graphs wobble. Slack channels light up. Someone suggests rewriting pages, changing titles, or “doing something quickly before it gets worse”. This is where more damage is done than good. After working through countless updates since 2009, one thing has become […]
December 17, 2025
What Core Updates Actually Change in the Google Map Pack
When a Google core update rolls out, most businesses watch their organic rankings. What often gets missed is how local results, especially the Google Map Pack, behave during these updates. Local rankings do move differently. Understanding why can be the difference between holding your position and quietly dropping out of view. View our local SEO […]
December 14, 2025
Preferred Sources and AI Search
How This Changes Visibility in 2026 Over the past few weeks, Google appears to be expanding its focus on what many in the industry now refer to as preferred sources. This is not a formal Google feature name, but a clear and growing behaviour we are seeing across AI Overviews and Gemini, where Google consistently […]
December 12, 2025
December 2025 Google Core Update
The December 2025 Google Core Update What Agencies and Clients Need To Do Now If rankings have felt unsteady this week, you are not imagining it. Google has released the December 2025 Core Update. This is the third major update of the year, and early signs show movement across a wide range of industries. While […]
December 11, 2025
Google’s Continuous Core Updates Explained
If your website traffic has been bouncing around lately and you have wondered whether you missed a Google update or if this is just Google being Google, you are not alone. This week, Google confirmed something important. Core updates are no longer occasional events. They now run continuously in the background. There are no big […]