Driving Massive Traffic with EEAT-Focused Content
Moonsand
Moonsand.co, a discounted flight provider, competes in one of the toughest niches online: travel. The brand needed to establish authority and attract meaningful organic traffic without relying on expensive paid channels. The goal was to turn their blog into a trust-building asset that aligned with Google’s EEAT principles: Experience, Expertise, Authoritativeness, and Trustworthiness. View our Perth SEO services.
The Strategy
Instead of chasing broad, high-competition flight keywords, we developed a content strategy that focused on practical travel guides and niche topics that real travellers search for.
EEAT Focus: A team of global writers and industry contributors produced genuinely helpful articles based on first-hand knowledge and verified insights. This authentic experience gave readers confidence and demonstrated real authority to search engines.
Keyword Research: Every piece of content was backed by comprehensive keyword data. We identified high-value, low-competition terms that matched user intent, covering everything from flight deals to destination planning. This allowed Moonsand to rank for queries that competitors had overlooked.
2700%
Increase in Conversions
We increased conversions by 2700% within first year.
8350%
Increase in Traffic
We increased traffic by 8350% in just over 12 months.
The Impact: 8350% Growth in Organic Traffic
Within just over twelve months, Moonsand’s blog became a leading source of travel advice and inspiration.
| Monthly Website Visits | 200 | 16,900 | 8,350% Increase |
Several articles became top performers, driving sustained traffic and engagement:
- 67 Countries Offering Visas for Digital Nomads (How to Apply?) – Showcased topical expertise in emerging travel trends.
- How to Find Cheap Business Class Flights: Our Expert Tips – Shared valuable insider knowledge that built trust.
- The 8 Safest Countries in Africa to Visit in 2025 – Addressed key user concerns and positioned Moonsand as a credible voice in global travel.
The Moonsand content strategy didn’t just boost rankings, it reshaped the perception of the brand. The site went from being one of many discount providers to a recognised source of reliable travel insights. The consistent use of expert-led, well-researched content proved that search success follows credibility and genuine value.
Partner with PunkFox
This success story proves what happens when EEAT principles are applied with precision. By combining expert content with strategic keyword targeting, we helped Moonsand dominate a highly competitive space and achieve measurable growth.
At PunkFox, we apply this same data-driven, credibility-first approach to every campaign. Our strategies are built to grow authority, attract qualified traffic, and deliver results you can measure.