Local Search Strategies for the AI Era
GEO Agency Perth
When people in your area look for your services or product offering, they’re not just looking for a pin on a map; they’re looking for a trusted local brand!
PunkFox is Perth’s dedicated SEO Agency with a specialism in GEO, built for businesses that want to dominate suburb-level and “near me” searches.
Unlike standard marketing firms, we focus purely on SEO. This means that every click, call, and conversion comes from real organic visibility. From the Perth CBD to Fremantle, Joondalup, and Rockingham, we help businesses turn local search intent into local sales.
Our GEO strategies are built around User Experience (UX), entity authority, and the principles of Google’s Helpful Content Update (HCU), ensuring every action we take improves both your rankings and your customer experience.
What Makes Our Approach Different
As a GEO agency, we do far more than optimise your Google Business Profile. We integrate every aspect of your presence into a local ecosystem, establishing your business as the go-to authority across all your service areas.
Also see our AEO services.
GEO Framework:
- Hyper-local keyword mapping: We identify suburb-level intent and the searches that lead directly to enquiries.
- Geo-focused content clusters: Service pages built around each suburb or area you serve.
- Technical accuracy: Flawless NAP (Name, Address, Phone) consistency across directories, maps, and schema data.
- Local Schema Markup: Structured data that makes your business easier for Google and AI models to interpret.
- Review and reputation signals: Ethical strategies to encourage and showcase verified customer reviews.
This transparent approach shows search engines you are THE authority, exactly what E-E-A-T is designed to reward.
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Why Choose PunkFox?
Turning Local Visibility into Real Revenue
Rankings mean little without real results. Our campaigns focus on conversions, not vanity metrics.
We measure success by:
- Increased visibility in Perth’s Google Map Pack
- Higher call and enquiry volume from local, ready-to-buy customers
- Measurable results in revenue tied directly to organic search
For example, a local double glazing company we partner with rose from page three to the Map Pack for “Double Glazing Perth” within three months, generating a 50% increase in phone enquiries.
Your business will achieve the same by combining advanced technical optimisation with a geo-focused content strategy that targets real buying intent.
GEO and AI
PunkFox is investing in the future of Generative Engine Optimisation (GEO), optimising your Google Business Profile, local pages, and structured data so your business can appear in AI-generated search answers.
The future of local search is already here. With AI Overviews and Generative Search Experiences (GSE) changing how customers discover local businesses, your strategy needs to be built for both Google and AI.
We anticipate updates to help keep ahead of the curve. We monitor AI-driven ranking changes, refine entity signals, and adapt your strategy to stay ahead as search evolves.
Frequently Asked GEO Questions
Please see a selection of the most commonly asked questions regarding our GEO services.
A GEO agency specialises in improving your visibility for local, geographically targeted searches, like “service near me,” using technical SEO, structured data, and localised content.
Local SEO is the foundation and focuses on optimising your business for visibility in Google Maps and local search results. A GEO agency takes this further by layering advanced entity optimisation, AI readiness, and Generative Engine Optimisation (AEO) to future-proof your visibility.
Simply put, Local SEO helps you appear locally, while a GEO agency helps you own your entire local ecosystem now and in the AI-driven future.
Local markets are competitive and, being based in Perth, our GEO agency understands suburb-level intent, Australian search trends, and how to rank across regions like Fremantle, Joondalup, and Rockingham, and beyond.
Most businesses notice visibility improvements in 1–2 months, but to gain consistent top-tier results in Google’s Map Pack and AI overviews usually take 4–6 months of active optimisation.
Yes. Service-area businesses benefit from GEO through optimised suburb landing pages, service area schemas, and verified GBP service regions.
A schema helps Google and AI systems understand your business details. It improves your chances of appearing in local search snippets and AI-generated answers.
View the benefits of Schema in search.
Reviews are great for local trust and ranking. We build systems to encourage real reviews and use them as positive ranking signals in Google’s algorithm.
Yes. Creating suburb landing pages is a key GEO SEO tactic. It helps you rank for your “service in Perth” terms and drives more targeted local traffic.