1,000%+ Traffic Growth Through Intent-Led SEO & Structural Overhaul
Double Glazing Specialist Strategy
A regional double glazing manufacturer came to us through a trusted recommendation, struggling to gain traction in search despite offering premium aluminium windows and doors.
Their site was attracting the wrong users, ranking for irrelevant topics, and generating little to no enquiries. They needed a strategy that would attract buyers, not browsers, and turn their website into a revenue-generating asset.
Intent Over Trends
Rather than continuing with low-intent, trend-based articles like “Window Trends for 2025,” we rebuilt their content around what real people actually search for: materials, specifications, installation questions, and product comparisons. Every guide was designed to educate in a concise manner, build trust, and drive users toward core product pages.
Deep Keyword Research
We analysed informational, commercial and transactional keywords across their full product range: aluminium systems, window types, door configurations, glazing specs, and use-case-specific needs (e.g., coastal properties). These insights shaped a content roadmap focused on decision-making queries and buyer readiness.
Want to know more? Find out about our SEO services.
Architecture That Converts
We restructured the entire site from the ground up:
- A purpose-built homepage acting as a clean entry point
- New category and subcategory pages
- Dedicated landing pages for every major product
- Consistent design and content patterns to improve UX and reduce bounce
This solved the biggest problem: users could now land directly on the exact page that matched their search, creating a seamless path from discovery → understanding → enquiry.
Local SEO & Trust Signals
We strengthened the client’s local footprint through:
- Full Google Business Profile optimisation
- Product and update posts
- Local FAQ enhancements
- A citation clean-up and consistency campaign
These improvements reinforced trust, increased map visibility, and supported conversions, especially for users searching “near me” terms.
See how our local seo services benefit Perth businesses.
1,000%+ Increase in Organic Traffic
Within the first six months, the site transformed from a low-traffic, low-engagement resource into a high-performing sales engine.
Monthly Website Visits
Before: 100–200
After: 2,000+
1,000%+ Increase
High-Intent Landing Pages
Over 90% of new category and product pages ranked on Page 1.
Enquiries & Sales
Significant YoY growth driven by more qualified users and stronger conversion pathways.
The shift from vanity content to intentional, structured, education-led content didn’t just improve rankings, it completely changed how users interacted with the brand. Visitors stay longer, view more pages, and move naturally toward requesting quotes or exploring the portfolio.
The Impact
This strategy proved that when you rebuild a website around user intent, technical clarity, and structured information architecture, results follow fast.
The client now ranks competitively across their full product range, attracts the right kind of traffic, and benefits from a scalable SEO foundation designed to grow with their business.
Partner with PunkFox
If you want results like this, we apply the same intent-first, architecture-driven approach to every SEO campaign. Our strategies are built to grow authority, attract qualified traffic, and generate revenue without shortcuts.