Author Archives: Ben Murphy

Ben Murphy is an SEO specialist with over 15 years of hands-on experience helping businesses grow through transparent, data-driven search strategies, having launched and scaled one of Manchester’s leading SEO agencies before relocating to Perth in 2025 to bring his proven methodology to the Australian market. Known for long-term client retention, measurable results, and a partnership-first approach, Ben now leads PunkFox with a focus on delivering senior-level expertise, honest guidance, and sustainable organic growth for brands across Perth and beyond.
Learn how GEO, AEO and original data boost visibility in AI driven search.

November 25, 2025

The AI Evolution of SEO

Embracing New Search Strategies for 2026 The shift toward AI driven search is the biggest change the SEO industry has ever seen, and it is happening faster than most businesses realise. With the introduction of AI Overviews, SGE style search results and conversational assistants powered by models like Gemini and ChatGPT, search is no longer […]

See which SEO approach works best for your business.

November 24, 2025

Agency vs In-House SEO

TL;DR Hiring an internal SEO specialist is excellent for brand immersion and control, provided the business has the budget to support them with tools and a wider team. However, for most businesses, an SEO agency delivers faster results, lower overheads, and immediate access to a specialist team of experts. Modern SEO is no longer a […]