April 6, 2026
Core Update Drift
Why Perth’s Construction, Legal, and Healthcare Sites Are Splitting in Two Google confirmed that the March 2026 core update began rolling out on March 27, 2026, with a rollout window of up to two weeks. Google’s own guidance has not changed in principle: core updates reward more helpful, reliable, people-first content, and for higher-stakes topics […]
April 3, 2026
Why Ranking #1 in the Map Pack No Longer Guarantees Traffic
For years, local SEO had a simple promise. Get into the Map Pack. Push to position one. Collect the clicks. That worked when Google behaved like a directory, whereas it now behaves more like a recommender, and this is a difference that matters as the Map Pack is no longer the first decision layer. In […]
April 1, 2026
Google Is Extracting Answers, Not Ranking Pages
For years, SEO worked on a simple assumption. Google ranked pages. Users clicked results. Traffic followed rankings. That model is breaking. Google is no longer just deciding which page deserves position one. It is increasingly difficult to decide which fragment of information deserves to be extracted, summarised, and surfaced directly inside the search experience. That […]
March 31, 2026
Googles 20 Hour Spam Update
Why Google’s 20-Hour Spam Update Matters More Than It Looked The Speed Signal: This Was Not a “Small” Update For years, Google updates ran like slow marathons, often stretching across 10–14 days. This one finished in roughly 20 hours. That is not a minor detail. It signals a fundamental infrastructure shift. Google has moved past […]
December 30, 2025
How to Measure Brand Visibility in AI Search
For years, visibility in search was easy to define. Rankings, impressions, clicks, and traffic told a clear story. That model is breaking. As search systems shift towards AI-driven retrieval, brands are being surfaced, summarised, and referenced in ways that do not always result in a traditional click. Visibility still exists, but it is no longer […]
December 18, 2025
SEO is Now a Retrieval Game
You will often hear Google say that optimising for AI-driven search is “just SEO”. That statement is technically true, but dangerously incomplete. Yes, the fundamentals still matter. Clear content, relevance, trust, and authority have not gone away. But how those fundamentals are evaluated has changed, and that change is happening right now. If your SEO […]